ZHUAN JING is a business consulting agency with self-publishing as the main channel, specializing in writing business plans, feasibility studies, etc. The most representative one is Business Model Canvas. A business model canvas is a way of thinking and a tool used to sort out business models, which can help managers generate ideas, reduce risks, pinpoint target users, reasonably solve problems, properly examine existing businesses and discover new business opportunities, etc. As a visual language, Business Model Canvas is usually used to describe business models, evaluate business models and even change business models.

The business model canvas used by ZHUAN JING was proposed by Alexander Osterwalder, a famous business consultant, in his book "Business Model New Generation". He believes that a complete business model should include 4 perspectives and 9 modules. It is called Business Model Canvas, the most professional and universal business model canvas.

The logo design graphically combines the whale in the brand name with the fan diagram representing business and reporting to create a simple, advanced, business-like specialized whale logo. The auxiliary graphics are also derived from the logo, using computer programming to randomly create twelve abstract images representing business terms, which are consistent with the brand style as a whole, facilitating the strengthening of the sense of order and rhythm in the overall application, and enhancing the visual impact and aesthetics.