Project Duration: November 2021
Client:
Changchun Bafangzhonghe Catering Management Co.
I designed the brand identity for Zhi Xian Barbecue, using the font as the logo, which is intuitive and simple and reduces communication costs. At the same time, the word "fresh" was used as the super symbol of the brand, designed as a kind of golden sign, representing the certification of safety and reassurance. Because Zhi Xian barbecue is mainly beef, the brand decorative painting is made of cow, mountain and pine, suitable for various carriers.