Project Duration: February 2022
Client:
Xi'an Tianbo Medical Laboratory Co., Ltd.
YUTU-TECH is a medical technology company with a focus on nucleic acid testing. Fast is their proposition, so the rabbit, which represents speed, is used as the logo. The composition of rabbit logo is composed of two arcs and a bright star, which highlights both speed and the attributes of the medical technology industry.
The auxiliary graphic is a gradient line representing speed. The visual expression of speed is "stigma", so it is appropriate to use the gradient line to symbolize speed. The brand image as a whole is dominated by blue and white, and the combination of various elements makes the brand tone of safety, health and reliability visually reflected.