Project Duration: June 2021
Client:
Siping Yipai Trading Co., Ltd.
YIPAI Technology is a digital product company in the form of live Internet broadcasting. Since it is a new brand, we start with the brand name, straightforward and concise text is the best form of communication, and the Chinese language is designed to integrate the feeling of technology.
The radical on the left side of "派" in the brand name is fused with the number "1" to form a mutual echo between the brand names. The number "1" scrolls up and down like a source code, and is continuously copied to form an exclusive brand symbol with a sense of array, which together with the brand logo creates value for the company and continuously empowers it.