Project Duration: March 2020
Client:
Jilin Radio and Television (RTV)
As the mainstream media today, digital media is indispensable in people's life, however, many TV program logos are not in line with the current design trends, in order to meet the current era of second reading, the "Urban 890" program logo brand upgrade, remove superfluous, complex, pompous shapes, colors and graphics, design its own aesthetic properties Sans serif font, simple, direct and beautiful. The traditional Chinese colors "Vermilion wall red" and "Ink black" are used to shape the main colors of the brand, so that the logo as a whole conforms to the international aesthetic trend.