Due to the late-night lifestyle and work pressure, people are mostly facing a subhealthy state. Moxibustion promotes blood circulation and metabolism, allowing tired bodies to relax and heal.

TAO XIAOAI brand image is designed with Chinese as the logo and the font is uniquely designed with the reference to the stem of mugwort. At the same time, the brand background pattern uses ancient Chinese architecture algae well as a reference to recreate a modern pattern with exquisite simplicity and a sense of history. The brand is complemented by a large number of illustrations to guide and attract audience groups to purchase and use.