Project Duration: February 2023
Client:
Jilin KingBrand Partner Business Consulting Co.
The Superjing Institute uses the "New Business Liberal Arts Education" as the main body and integrates the Liberal Arts Education advocated by ancient Greece to cultivate business professionals with extensive business knowledge and elegant temperament. The shield, the ribbon, and the book ...... are the main logo of the school.
The logo font is mainly in clerical script, "silkworm head and goose tail" is the most common stroke in clerical script, and it is very decorative. It draws on the European style for the ending and the Yan style for the brushwork, combining a strict and reasonable structure with full and thick strokes, giving people a first impression of being thick, solemn, and regular. While absorbing traditional culture, it also combines modern aesthetics: the strokes are tight, simple, and sharp; the connections between the strokes are handled skillfully and comfortably, and the overall state is strong, robust, and spirited. It has both a traditional flavor and a modern sense, reflecting the understanding of Chinese character culture of ancient and modern, and the integration of East and West.
The combination of logo and font forms the unity of Liberal Education visually. The combination of the Western style of the logo and the beauty of the oriental script creates a brand cultural asset that is unique to Superjing Institute.