Project Duration: April 2022
Client:
SINOPHARM
SINOPHARM XINGSHA's original brand image is more traditional, which also represents a wider opportunity for brand visual development in the same industry. At the same time, adhering to XINGSHA's mission of advocating "care for life and health" and always practicing the strategy of "Healthy China", the visual language design was carried out with this concept and mission. In the brand logo design, the most representative initial letter "S" is selected as the graphic base, and a reasonable geometric deformation is carried out, and some parts are intercepted for regular encirclement, forming a pentagonal graphic with brand uniqueness and easy-to-identify and spread.
The pentagram symbolizes the hope of life, just like the Big Dipper in the night sky, which not only leads to people's health but also shows the direction for the same industry, shining and steadily moving forward in the whole health and medicine industry. The "S" in the pentagram is located in the lower left corner, representing the meaning of marking and support, symbolizing the pivotal role of SINOPHARM XINGSHA in the whole health and medicine industry, as well as its indispensable status!
The overall image of the logo is simple and generous, which is conducive to the wide dissemination of traditional and new media, while the logo conforms to the aesthetic concept of order, symmetry and specificity. The Chinese fonts in the brand image are also designed in a rationalized way, with the thickness of strokes and spacing ratios strictly conforming to visual logic. It also incorporates the concept of "caring for life and health", and makes the strategic mission of "Healthy China" a stable and far-reaching one.