Project Duration: August-October 2024
Client:
Pan Pacific Conservation Foundation
The Pan Pacific Conservation Foundation (PPCF) is a non-profit organization dedicated to the preservation and restoration of wildlife and ecosystems across the Pacific region, with a particular focus on Singapore and Southeast Asia. Through science-based conservation strategies and extensive community engagement, we strive to create a harmonious balance between human activities and the natural world.
I designed the logo and the overall brand image for PPCF. A total of four options were designed, and this one is Option B. Option B utilizes the initial letter P, abstractly extracts the outline of the letter, and combines it with elements such as leaves, yin and yang, ocean waves, and seeds, etc. Different elements represent different meanings, which are skillfully integrated into the simple and aesthetically simple graphic.