Project Duration: August-October 2024
Client:
Pan Pacific Conservation Foundation
The Pan Pacific Conservation Foundation (PPCF) is a non-profit organization dedicated to the preservation and restoration of wildlife and ecosystems across the Pacific region, with a particular focus on Singapore and Southeast Asia. Through science-based conservation strategies and extensive community engagement, we strive to create a harmonious balance between human activities and the natural world.
I designed the logo and the overall brand image for PPCF. There are four options in total, and this is Option A. Option A utilizes the four letters of PPCF and abstractly extracts the outline of the letters. At the same time, the logo structure comes from the texture of the oil palm tree and the mangrove sapling abstract graphic. The elements in the logo are staggered and rhythmic, and the overall graphic is balanced and harmonious, which also implies that PPCF strives to create a harmonious balance between human activities and the natural world.