Project Duration: Feb-Mar. 2024
Client:
Shenzhen Morui Education Technology Co.
Morui Education is one of the most professional Thai study-abroad consulting organizations that was incubated in Bangkok, Thailand and founded in Shenzhen, China. It is committed to international educational exchanges. The elephant plays an important role in the lives of the Thai people. It is a symbol of Thailand and the pride of the Thai people. Elephants have a very close relationship with Thailand’s history, culture, religion, economy and other aspects.
In the era of pan-entertainment digital media, traditional corporate logos no longer adapt to current marketing trends. Companies need warm brand IP images to establish their own cultural symbols. Therefore, the character design of Morui Education uses the elephant as the main image, an animal that is naive and full of wisdom. It not only has the brand attributes of studying in Thailand but also has a certain affinity.
The logo uses the initials "M" and "R" combined to form an abstract graphic of an elephant. The red and blue of the Thai flag and the light blue of the beautiful seascape are extracted and applied to the brand character and logo design, so that the character shape can be used in many ways. It adapts to changes in the carrier in the scene, improves the visual effect, and enhances the diversity and freshness of its image.