Project Duration: March 2023
Client:
Shenzhen Longgang District Culture, Radio, Television, Tourism and Sports Bureau
China's most representative Red Mountain Jade Dragon culture is the most authoritative representative of dragon graphics. When an athlete runs forward, the dragon spirit representing "Longgang" appears behind him. The dragon and human being are mutually inclusive, you have me and I have you, symbolizing the connection between Longgang District and the Sports Care Project, while the mission of the project to help Longgang's social construction is a must!
The use of a very aesthetic concept of composition makes the combination of the dragon's graphics and the athletes' forms more reasonable. The "dragon" figure is like a rolling wave, and the athletes running forward from the initial "G" represent "Gang", making the overall image not only aesthetically pleasing but also interesting. Sports is an important way to improve national physical fitness, demonstrate national strength and unite people's hearts. A simple and atmospheric logo is the most important "flag". Shenzhen, as a window of reform and opening up, has vigorously promoted the work of national fitness strategy in recent years and improved the public service system of national fitness.
The colors are warm green and orange, the color tone is fashionable and young, and it integrates and develops with the young metropolitan culture of Shenzhen. The graphics and colors are suitable for barrier-free dissemination on various occasions and are extremely extended. It is bound to enhance the social temperature of Longgang, create an atmosphere of public sports welfare in Longgang District, and continuously promote the high-quality development of sports in Longgang District.