Longgang Sports Care Project Program I - Logo DesignDesigner: TAO WEIMING
Project Duration: March 2023
Client:
Shenzhen Longgang District Culture, Radio, Television, Tourism and Sports Bureau
 
Project Brief

The two representative spirits of sports, unity and cooperation and health, are intermingled and compatible, coalescing into an image of an athlete representing sports and care. The blue graphic is an abstract deformation of the left side of the word "dragon", the green graphic is the initial letter "G" representing "Gang", the combination of Chinese and English presents the complete word "dragon", the overall image caters to the aesthetics of eastern feelings and western charm, in line with the international trend of logo design.

The logo consists of different graphic components that are skillfully combined and echo each other, so that the different components present a three-dimensional sense of space in a two-dimensional plane. The integration of different forces also symbolizes the mission and determination to implement the "14th Five-Year Plan" for sports in Longgang District to build a model city for sports development.

The logo as a whole is an athlete ready to go, and the representative "starting gesture" of the athlete is framed as the logo of Longgang District Sports Care Project. The blue color of the logo represents exploration and construction, actively exploring the new development mode of "sports +", integrating cross-border resources of sports, and helping the social construction of Longgang; the green color of the logo represents care and mutual assistance, enhancing the temperature of Longgang society, creating a public welfare atmosphere of sports in Longgang District, and continuously promoting the high-quality development of sports in Longgang District.



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