Project Duration: 2019-2021
In today's competitive business market, logo design is an important part of an organization's brand image. It can convey the idea, culture and values of the enterprise to the outside world. A good-looking logo design can make people feel good about the enterprise in the first time, so as to attract more customers and partners.
All communication is the encoding and decoding of a logo. Communication is the process of encoding a logo and then decoding it for the receiver. All my efforts are to maximize the communication effect of the brand value information with minimum communication cost, and to solve the problem of information loss in the process of encoding and decoding.