The JILIN BESTS logo is designed to reflect ancient Chinese architecture and symbolize the "Confucianism" and the "roundness" of the Jilin people. The initials "J" and "B" in the brand name are combined to form the Chinese character "品", which also represents the ability and vision of "JILIN BESTS" to create quality, maintain the brand and expand the category.

The graphic elements in the logo are also like three shields, representing guardianship and trust. It also symbolizes that "JILIN BESTS" is committed to building a high-end regional brand in Jilin by integrating standard certification, inspection and testing, intellectual property protection and other means.