Hi Dumpling is a dumpling brand that started in Qingdao, Shandong Province, mainly as a take-out restaurant, supplemented by a semi-direct, light franchise model to expand nationwide.

The brand visual image highlights Hi Dumpling's Chinese logo, with blue and orange primary colors, making it eye-catching and easy to identify. The dumpling appears as a cartoon image, improving brand recognition, interacting with consumers, and increasing the fun factor.