Heshi Gene - Brand Identity BuildingDesigner: TAO WEIMING
Project Duration: March 2021
Client:
Xi'an Tianlong Science and Technology Co., Ltd.
 
Project Brief

Heshi Genetic Health Screening brand identity design, the graphic design gives new meaning to emerging medical technology products! As business competition becomes increasingly fierce, every company is paying more attention to using logo design to shape their corporate brand and image. In an era when overseas designs are hitting the Chinese market, this is both a challenge and an opportunity.

The abstract deformation of the symbol of the gene chain and the placement of a small bracket on each of the left and right sides not only play a decorative role but also imply that Heshi Gene Health Check contains all the testing technologies for genes. The infinitely large symbol, the shape of the gene chain, and the regimented perspex pattern ...... are all the best interpretations of this logo. The simple and generous graphic logo, the universal and familiar gene symbol, and the clean and comfortable layout of ...... are all brand assets of Heshi Genetic Health Check.



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