Project Duration: July 2024
Client:
Minshi (Ningbo) Culture Co., Ltd.
As an upcoming brand of FMCG in the e-commerce snack industry, Chi Ko Chiu is attracting more and more consumers with its persistent attitude, safe ingredients and fine craftsmanship. In the design, I excluded all the decorative language and kept only the purest brand name and ripple graphic as the basic visual DNA of the brand. All creativity should be shelf-oriented, and all occasions where the product appears are considered as shelves. Chi Ko Chiu's brand name and the colorful water ripples are the decisive and ultra-powerful visual strategy, and the eye-catching brand logo and large colorful water ripples become the most representative visual symbols of the brand.